Case Study: Natalie Koutsikas
Digitale
“Tammy helped me build a solid foundation for my business, scale effectively, and gain the confidence to manage growth. Her guidance has been invaluable.”
Natalie Koutsikas
Digitale
The Challenge
Natalie Koutsikas launched Digitale, a social media and creative agency, in October 2019. Driven by a passion for storytelling and meaningful connections, Digitale brings expertise to every project. However, in the early stages of her business, Natalie faced several challenges:
- Managing a one-woman operation and feeling overwhelmed
- Lacking processes and procedures to ensure scalability
- Struggling to envision how to manage a larger business and growing
client base
The Outcome
Since starting coaching with Tammy in June 2020, Natalie has transformed her business operations and positioned Digitale for sustained growth. Tammy’s support helped Natalie establish a strong foundation and implement systems tailored to her needs.
Key results include:
- Implementing the best systems and procedures to support growth
- Building a team of four regular contractors to enhance service delivery
- Scaling the business effectively while maintaining high-quality client
service - Gaining the confidence to transition contractors to employees for future
growth - Finding better balance between work and personal life
Don’t just take my word for it!
Here’s a taste of what others have to say.
Bronwen Whyatt
March 23, 2026
Tammy's Customer Journey workshop was fun, practical and focused on giving me an outcome in the form of a working document to guide streamlining our processes.
Maria Cunningham
March 21, 2026
Fabulous insightful session with the wonderful Tammy Edwards. Mapping out our Customer Journey, allowing our customers to receive prompt, attentive nurturing services whilst streamlining these processes to provide more efficiency for our business.
Naomie Ronson
March 4, 2026
Tammy's Table has quietly become one of my favourite parts of the month. It’s not just about business chats, it’s the conversations, the laughs, the honesty, and being in a room where everyone genuinely wants to see each other do well. I always walk away feeling re-energised and ready to get things done. Just good people, real conversations, and so much encouragement. Thank you, Tammy Edwards, for creating such a wonderful community!