Case Study: Merel Purmer
The Art of Expression
“Tammy gave me the clarity and confidence to grow my business and take the leap from working solo to building a team.”
Merel Purmer
The Art of Expression
The Challenge
Merel Purmer is the founder of The Art of Expression, a counselling and art therapy service specialising in supporting individuals aged 6 years and up, particularly those living with disabilities. Her flexible and creative approach empowers clients to achieve personal development goals.
Before working with Tammy, Merel faced several challenges:
- Struggling with isolation as a sole practitioner
- Uncertainty about transitioning from a sole trader to an employer
- Lack of clarity on financial and strategic decisions
- Balancing growth aspirations with work-life balance
The Outcome
Since starting coaching with Tammy in June 2020, Merel has made significant strides in her business journey. Tammy’s guidance provided the clarity and support Merel needed to overcome her challenges and embrace growth with confidence.
Key results include:
- Transitioning to a larger premises to accommodate business growth.
- Hiring several therapists to expand service offerings.
- Gaining financial insight and strategic direction for sustainable growth.
- Prioritising work-life balance to maintain personal well-being alongside
business success.
Don’t just take my word for it!
Here’s a taste of what others have to say.
Bronwen Whyatt
March 23, 2026
Tammy's Customer Journey workshop was fun, practical and focused on giving me an outcome in the form of a working document to guide streamlining our processes.
Maria Cunningham
March 21, 2026
Fabulous insightful session with the wonderful Tammy Edwards. Mapping out our Customer Journey, allowing our customers to receive prompt, attentive nurturing services whilst streamlining these processes to provide more efficiency for our business.
Naomie Ronson
March 4, 2026
Tammy's Table has quietly become one of my favourite parts of the month. It’s not just about business chats, it’s the conversations, the laughs, the honesty, and being in a room where everyone genuinely wants to see each other do well. I always walk away feeling re-energised and ready to get things done. Just good people, real conversations, and so much encouragement. Thank you, Tammy Edwards, for creating such a wonderful community!