Case Study: Merel Purmer
The Art of Expression
“Tammy gave me the clarity and confidence to grow my business and take the leap from working solo to building a team.”
Merel Purmer
The Art of Expression
The Challenge
Merel Purmer is the founder of The Art of Expression, a counselling and art therapy service specialising in supporting individuals aged 6 years and up, particularly those living with disabilities. Her flexible and creative approach empowers clients to achieve personal development goals.
Before working with Tammy, Merel faced several challenges:
- Struggling with isolation as a sole practitioner
- Uncertainty about transitioning from a sole trader to an employer
- Lack of clarity on financial and strategic decisions
- Balancing growth aspirations with work-life balance
The Outcome
Since starting coaching with Tammy in June 2020, Merel has made significant strides in her business journey. Tammy’s guidance provided the clarity and support Merel needed to overcome her challenges and embrace growth with confidence.
Key results include:
- Transitioning to a larger premises to accommodate business growth.
- Hiring several therapists to expand service offerings.
- Gaining financial insight and strategic direction for sustainable growth.
- Prioritising work-life balance to maintain personal well-being alongside
business success.
Don’t just take my word for it!
Here’s a taste of what others have to say.
Miriam Castilla
July 13, 2025
Such a lovely, genuine group of business owners. As an online business owner it's especially valuable to be able to get out & connect with people in 'real life'. Thanks so much Tammy for creating such a fun, valuable & welcoming environment.
Kim Peake
July 3, 2025
Since joining Tammy Table I have found a safe haven that is informative and supportive of me as a person and as a business owner. My main achievement in being a part of Tammy’s Table is that for the past 2 years I have been able to set aside 1 day a fortnight to focus and plan for my business. This has helped my work /life balance greatly as I focus on the business future and currently plan my retirement