Case Study: Merel Purmer
The Art of Expression
“Tammy gave me the clarity and confidence to grow my business and take the leap from working solo to building a team.”
Merel Purmer
The Art of Expression
The Challenge
Merel Purmer is the founder of The Art of Expression, a counselling and art therapy service specialising in supporting individuals aged 6 years and up, particularly those living with disabilities. Her flexible and creative approach empowers clients to achieve personal development goals.
Before working with Tammy, Merel faced several challenges:
- Struggling with isolation as a sole practitioner
- Uncertainty about transitioning from a sole trader to an employer
- Lack of clarity on financial and strategic decisions
- Balancing growth aspirations with work-life balance
The Outcome
Since starting coaching with Tammy in June 2020, Merel has made significant strides in her business journey. Tammy’s guidance provided the clarity and support Merel needed to overcome her challenges and embrace growth with confidence.
Key results include:
- Transitioning to a larger premises to accommodate business growth.
- Hiring several therapists to expand service offerings.
- Gaining financial insight and strategic direction for sustainable growth.
- Prioritising work-life balance to maintain personal well-being alongside
business success.
Don’t just take my word for it!
Here’s a taste of what others have to say.
Hannah Willsmore
October 18, 2024
I attended Tammy's Systems workshop which was fantastic. I am currently in the process of taking on a team to work with me, so this was the perfect timing. I have lots of things that I can now implement in my business to help me systemise and allow my business to grow. Thanks Tammy! Edited to add that I have also been a member of Tammy's Table recently - It's been so nice to connect again with other business owners and definitely makes you feel less alone in your challenges. Tammy is a great facilitator and ensures everyone has the opportunity to share and receive support from the group. Highly recommend!
Kylie Meznar
October 3, 2024
Tammy has a honed gift of meeting business owners right where they're at. She listens, she carefully considers, she guides. Tammy genuinely wants her clients to succeed and we're so thankful to have her in our corner. After one strategy session, I'm clearer on the steps to take next and encouraged to take them. Thank you Tammy!
Lisa Meakin
July 30, 2024
I highly recommend Tammy as a business coach! She has been such a wonderful support to my business - helping me to streamline my practices, increase my client base and to introduce time saving practices that give me more time to work ON my business not IN it. You are a star Tammy!
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