Case Study: Matt Bice
Bice Electrical
“Tammy helped me step away from the tools and focus on the bigger picture. I’m now clearer on my role, and my business is thriving.”
Matt Bice
Bice Electrical
The Challenge
Matt, the founder of Bice Electrical, is a tradie at heart, passionate about his craft and dedicated to his clients. However, as his workload grew, so did the challenges:
- Hesitance to prioritise business strategy over hands-on work
- Overwhelmed by the demands of running a growing business
- A need to scale operations to meet increasing client demand
- Difficulty in carving out time for strategic planning and growth
The Outcome
Through coaching with Tammy, Matt has achieved a remarkable transformation. Stepping away from the tools, he has embraced his role as a business leader, focusing on strategic growth and operational excellence.
Key results include:
- Expanding his team and fleet to support increased demand
- Achieving positive financial outcomes through strategic decisions
- Gaining clarity on his role within the business
- Enjoying newfound time freedom and a balanced perspective
Don’t just take my word for it!
Here’s a taste of what others have to say.
Natalie Michels
July 2, 2026
Joining Tammy's Table has been one of the best business decisions I've made. From the very first meeting, I felt genuinely welcomed. Tammy has created such a warm, supportive environment where everyone feels comfortable sharing their experiences, challenges and ideas. There is a real sense of trust and confidentiality, which makes it easy to be open and honest. Every member brings a wealth of business experience, and I always walk away having learnt something new. The monthly topics are thoughtfully chosen and explored in depth, and I've implemented many of the ideas and strategies we've discussed into my own business. As a small business owner, it can sometimes feel like you're making every decision on your own. Tammy's Table has become an extension of my support network. It's reassuring to know there is a group of like-minded business owners who genuinely want to help each other succeed, and that I can reach out between meetings if I need advice or another perspective. I've also loved being able to contribute my own experiences and support others. It's a community where everyone has something valuable to offer. If you're looking for genuine connection, support and practical business wisdom, I highly recommend Tammy's Table.
Bronwen Whyatt
March 23, 2026
Tammy's Customer Journey workshop was fun, practical and focused on giving me an outcome in the form of a working document to guide streamlining our processes.
Maria Cunningham
March 21, 2026
Fabulous insightful session with the wonderful Tammy Edwards. Mapping out our Customer Journey, allowing our customers to receive prompt, attentive nurturing services whilst streamlining these processes to provide more efficiency for our business.