Case Study: Matt Bice

Bice Electrical
“Tammy helped me step away from the tools and focus on the bigger picture. I’m now clearer on my role, and my business is thriving.”
Matt Bice
Bice Electrical

The Challenge

Matt, the founder of Bice Electrical, is a tradie at heart, passionate about his craft and dedicated to his clients. However, as his workload grew, so did the challenges:

  • Hesitance to prioritise business strategy over hands-on work
  • Overwhelmed by the demands of running a growing business
  • A need to scale operations to meet increasing client demand
  • Difficulty in carving out time for strategic planning and growth

The Outcome

Through coaching with Tammy, Matt has achieved a remarkable transformation. Stepping away from the tools, he has embraced his role as a business leader, focusing on strategic growth and operational excellence.

Key results include:

  • Expanding his team and fleet to support increased demand
  • Achieving positive financial outcomes through strategic decisions
  • Gaining clarity on his role within the business
  • Enjoying newfound time freedom and a balanced perspective

Don’t just take my word for it!
Here’s a taste of what others have to say.

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Naomie Ronson
March 4, 2026

Tammy's Table has quietly become one of my favourite parts of the month. It’s not just about business chats, it’s the conversations, the laughs, the honesty, and being in a room where everyone genuinely wants to see each other do well. I always walk away feeling re-energised and ready to get things done. Just good people, real conversations, and so much encouragement. Thank you, Tammy Edwards, for creating such a wonderful community!

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Karin Price
January 21, 2026

As a Tammy's Table member, I recently attended Tammy's Workshop on Systemising your Business. I found it extremely helpful, not only to hear Tammy's advice on how and why this is important, but to be in the room with other business owners and hearing their thoughts and challenges when it comes to systemising their businesses. It's great to bounce ideas off Tammy and to get a straight answer that helps you move on to the next thing! I recommend giving Tammy's Table a go if you're looking for a professional group to share your business journey with and connect & learn from others in a relaxed and supportive room.

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Donna Adams
January 20, 2026

I attended Tammys workshop - Creating your client journey workflow. It was incredible and rich in practical information that will make a huge difference in my business. Tammy brings together like minded business owners and provides a small group environment that is open to learn and navigate challenges. Tammy creates a relaxed environment that meets you where your business is at. Highly recommend working with Tammy if you are wanting to nut out systems and processes that will help your business to grow and sleep soundly at night. She definitely is the guru.