Case Study: Matt Bice
Bice Electrical
“Tammy helped me step away from the tools and focus on the bigger picture. I’m now clearer on my role, and my business is thriving.”
Matt Bice
Bice Electrical
The Challenge
Matt, the founder of Bice Electrical, is a tradie at heart, passionate about his craft and dedicated to his clients. However, as his workload grew, so did the challenges:
- Hesitance to prioritise business strategy over hands-on work
- Overwhelmed by the demands of running a growing business
- A need to scale operations to meet increasing client demand
- Difficulty in carving out time for strategic planning and growth
The Outcome
Through coaching with Tammy, Matt has achieved a remarkable transformation. Stepping away from the tools, he has embraced his role as a business leader, focusing on strategic growth and operational excellence.
Key results include:
- Expanding his team and fleet to support increased demand
- Achieving positive financial outcomes through strategic decisions
- Gaining clarity on his role within the business
- Enjoying newfound time freedom and a balanced perspective
Don’t just take my word for it!
Here’s a taste of what others have to say.
Bronwen Whyatt
March 23, 2026
Tammy's Customer Journey workshop was fun, practical and focused on giving me an outcome in the form of a working document to guide streamlining our processes.
Maria Cunningham
March 21, 2026
Fabulous insightful session with the wonderful Tammy Edwards. Mapping out our Customer Journey, allowing our customers to receive prompt, attentive nurturing services whilst streamlining these processes to provide more efficiency for our business.
Naomie Ronson
March 4, 2026
Tammy's Table has quietly become one of my favourite parts of the month. It’s not just about business chats, it’s the conversations, the laughs, the honesty, and being in a room where everyone genuinely wants to see each other do well. I always walk away feeling re-energised and ready to get things done. Just good people, real conversations, and so much encouragement. Thank you, Tammy Edwards, for creating such a wonderful community!