Case Study: Carly Gangell
Females Fighting Forward
“Tammy has helped me transform my business from ‘scrambled eggs’ to a well-poached success. With her guidance, I now work smarter, not harder.”
Carly Gangell
Females Fighting Forward
The Challenge
Carly Gangell is the founder of Females Fighting Forward, a business empowering women through self-defence and Muay Thai programmes. Before working with Tammy, Carly faced several challenges:
- A lack of direction and clarity in her business model
- Managing all aspects of her business, including administration,
bookkeeping, marketing, and teaching, leading to stress and burnout - Inefficient processes that hindered growth
- Struggling to delegate tasks and scale her operations
The Outcome
Over 18 months of working with Tammy, Carly has transformed her business and achieved remarkable growth. Tammy’s guidance helped Carly develop the skills and confidence to overcome challenges and create a sustainable,
scalable business model.
Key results include:
- Growing from one business to four thriving businesses
- Hiring and leading a team of four staff members to delegate tasks
effectively - Streamlining processes for smoother student onboarding
- Achieving greater financial stability with more money in the bank
- Reducing stress and creating a healthier work-life balance
Don’t just take my word for it!
Here’s a taste of what others have to say.
Bronwen Whyatt
March 23, 2026
Tammy's Customer Journey workshop was fun, practical and focused on giving me an outcome in the form of a working document to guide streamlining our processes.
Maria Cunningham
March 21, 2026
Fabulous insightful session with the wonderful Tammy Edwards. Mapping out our Customer Journey, allowing our customers to receive prompt, attentive nurturing services whilst streamlining these processes to provide more efficiency for our business.
Naomie Ronson
March 4, 2026
Tammy's Table has quietly become one of my favourite parts of the month. It’s not just about business chats, it’s the conversations, the laughs, the honesty, and being in a room where everyone genuinely wants to see each other do well. I always walk away feeling re-energised and ready to get things done. Just good people, real conversations, and so much encouragement. Thank you, Tammy Edwards, for creating such a wonderful community!