Meeting Facilitator
Business Owner, Entrepreneur and Community Leader at Arena 42
Daniel is a business owner, entrepreneur and community leader with over 25 years’ experience in sports administration, venue management and business ownership.
He has been a business owner for 14 years and spent more than two decades working hands-on in the sports and facilities sector, beginning his sports management career at just 18 as a night-time duty manager.
Since then, Daniel has built, acquired and evolved multiple successful businesses, starting in 2012 with Brahma Lodge Indoor Sports Centre (which then became Action Indoor Sports Salisbury) and the launch of Adelaide’s first inflatable playground, Inflatable World Salisbury, in 2015.
In 2023, Daniel acquired the former Modbury ICA site and led a full-scale transformation of the facility, relaunching it as Arena42, Adelaide’s newest world class indoor sports and inflatable playground venue. The venue is now regarded as one of Australia’s leading indoor sports centres, hosting national and international indoor cricket events and earning Indoor Cricket Facility of the Year (2023/24) recognition.
Alongside his business career, Daniel is deeply embedded in community and sport. He has played and coached indoor cricket at state level, represented Australia in junior and masters teams, and has served the indoor sports community for over 20 years through board and leadership roles. These include time on the Indoor Sports SA Board including as President and previously held the position of Chairperson of the Stepney Saints Indoor Cricket club. Danel was the founder of the Salisbury Bulls Indoor Cricket Club in 2013, which is now the Northern Mavericks Indoor Cricket Club.
Daniel is also the creator of the Minus5 Movement, a newly formed initiative focused on connection, culture and community within indoor cricket.
As a facilitator with Tammy’s Table, Daniel brings a grounded, real-world perspective shaped by experience, including navigating growth, reinvestment, and challenging seasons. He is known for creating spaces where people feel understood, inspired and energised, encouraging honest conversation, shared learning and practical takeaways that support long-term success.
Don’t just take my word for it!
Here’s a taste of what others have to say.
Natalie Michels
July 2, 2026
Joining Tammy's Table has been one of the best business decisions I've made. From the very first meeting, I felt genuinely welcomed. Tammy has created such a warm, supportive environment where everyone feels comfortable sharing their experiences, challenges and ideas. There is a real sense of trust and confidentiality, which makes it easy to be open and honest. Every member brings a wealth of business experience, and I always walk away having learnt something new. The monthly topics are thoughtfully chosen and explored in depth, and I've implemented many of the ideas and strategies we've discussed into my own business. As a small business owner, it can sometimes feel like you're making every decision on your own. Tammy's Table has become an extension of my support network. It's reassuring to know there is a group of like-minded business owners who genuinely want to help each other succeed, and that I can reach out between meetings if I need advice or another perspective. I've also loved being able to contribute my own experiences and support others. It's a community where everyone has something valuable to offer. If you're looking for genuine connection, support and practical business wisdom, I highly recommend Tammy's Table.
Bronwen Whyatt
March 23, 2026
Tammy's Customer Journey workshop was fun, practical and focused on giving me an outcome in the form of a working document to guide streamlining our processes.
Maria Cunningham
March 21, 2026
Fabulous insightful session with the wonderful Tammy Edwards. Mapping out our Customer Journey, allowing our customers to receive prompt, attentive nurturing services whilst streamlining these processes to provide more efficiency for our business.