Sarah Howell
Define Success Coaching
Summit table
Summit
I challenge thinking without adding pressure.
Most of the people I work with are already successful. What they want isn't more information, it's stronger judgement about what comes next.
They’re capable, experienced and used to carrying responsibility.
What brings them to me isn’t a lack of skill. It’s that the decisions they’re making (and the direction they're heading) carry real consequence.
Financial.
Commercial.
Reputational.
Personal.
After 25 years owning and operating 15 businesses across hospitality and professional services, I’m deeply familiar with what it means to be the one everyone counts on. From opening my first venue in my twenties to running businesses with teams, leases, partners and risk that doesn’t stop when the doors close.
Today, I work as a private advisor to founders, consultants, principals, medical specialists and senior professionals who are navigating complex business decisions and want to challenge themselves to think at a higher level. I bring a grounded understanding of both the commercial realities and the personal weight of leading a business.
Clients who work with me are dealing with a lot. And they’re ready for sharper judgement.
My role is to challenge thinking in the right way: to cut through noise, surface what’s real and help people make decisions they can stand behind.
There’s no program to follow and no agenda to push.
The work is conversational, direct and grounded in what’s actually happening in the business and in the person leading it.
Outside of work, I spend time in nature skiing, hiking, golfing(badly) and sailing. These environments create natural perspective, something I deliberately draw on when helping clients meet complex decisions with steadiness and range.
If you value independent thinking and honest conversation, we’ll likely work well together.
25 Year Entrepreneur · BComm · ICF Coach
Contact Details
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Don’t just take my word for it!
Here’s a taste of what others have to say.
Natalie Michels
July 2, 2026
Joining Tammy's Table has been one of the best business decisions I've made. From the very first meeting, I felt genuinely welcomed. Tammy has created such a warm, supportive environment where everyone feels comfortable sharing their experiences, challenges and ideas. There is a real sense of trust and confidentiality, which makes it easy to be open and honest. Every member brings a wealth of business experience, and I always walk away having learnt something new. The monthly topics are thoughtfully chosen and explored in depth, and I've implemented many of the ideas and strategies we've discussed into my own business. As a small business owner, it can sometimes feel like you're making every decision on your own. Tammy's Table has become an extension of my support network. It's reassuring to know there is a group of like-minded business owners who genuinely want to help each other succeed, and that I can reach out between meetings if I need advice or another perspective. I've also loved being able to contribute my own experiences and support others. It's a community where everyone has something valuable to offer. If you're looking for genuine connection, support and practical business wisdom, I highly recommend Tammy's Table.
Bronwen Whyatt
March 23, 2026
Tammy's Customer Journey workshop was fun, practical and focused on giving me an outcome in the form of a working document to guide streamlining our processes.
Maria Cunningham
March 21, 2026
Fabulous insightful session with the wonderful Tammy Edwards. Mapping out our Customer Journey, allowing our customers to receive prompt, attentive nurturing services whilst streamlining these processes to provide more efficiency for our business.