Sarah Howell

I challenge thinking without adding pressure.

Most of the people I work with are already successful. What they want isn't more information, it's stronger judgement about what comes next.

They’re capable, experienced and used to carrying responsibility.
What brings them to me isn’t a lack of skill. It’s that the decisions they’re making (and the direction they're heading) carry real consequence.

Financial.

Commercial.

Reputational.

Personal.

After 25 years owning and operating 15 businesses across hospitality and professional services, I’m deeply familiar with what it means to be the one everyone counts on. From opening my first venue in my twenties to running businesses with teams, leases, partners and risk that doesn’t stop when the doors close.

Today, I work as a private advisor to founders, consultants, principals, medical specialists and senior professionals who are navigating complex business decisions and want to challenge themselves to think at a higher level. I bring a grounded understanding of both the commercial realities and the personal weight of leading a business.

Clients who work with me are dealing with a lot. And they’re ready for sharper judgement.

My role is to challenge thinking in the right way: to cut through noise, surface what’s real and help people make decisions they can stand behind.

There’s no program to follow and no agenda to push.
The work is conversational, direct and grounded in what’s actually happening in the business and in the person leading it.

Outside of work, I spend time in nature skiing, hiking, golfing(badly) and sailing. These environments create natural perspective, something I deliberately draw on when helping clients meet complex decisions with steadiness and range.

If you value independent thinking and honest conversation, we’ll likely work well together.

25 Year Entrepreneur · BComm · ICF Coach