Case Study: Lena and Stuart MacRae
Seated Massage
“Tammy helped us streamline our business and achieve goals we’d only dreamed of. Her guidance has been invaluable in creating a business that works for us.”
Lena and Stuart MacRae
Seated Massage
The Challenge
Lena and Stuart MacRae are the owners of Seated Massage, a Certified B Corporation delivering corporate and event massage services nationally.
While their business was thriving, they faced several challenges:
- A lack of streamlined systems, causing inefficiencies and a hands-on
workload - Difficulty stepping away from day-to-day operations
- A need to address pain points in marketing, finances, and overall
operations - The global pandemic, which brought significant uncertainty and
challenges.
The Outcome
Since starting coaching with Tammy in September 2019, Lena and Stuart have achieved remarkable progress in building a more efficient and sustainable business. With Tammy’s guidance, they reviewed every aspect of their operations and implemented systems that allow the business to run smoothly, even in their absence.
Key results include:
- Streamlining systems and creating a comprehensive business budget
- Addressing critical pain points across marketing, finances, and
operations - Appointing an Operations Manager to support long-term success
- Staying accountable and focused on key actions during the pandemic
- Building a stronger, more resilient business prepared for future growth
Don’t just take my word for it!
Here’s a taste of what others have to say.
Bronwen Whyatt
March 23, 2026
Tammy's Customer Journey workshop was fun, practical and focused on giving me an outcome in the form of a working document to guide streamlining our processes.
Maria Cunningham
March 21, 2026
Fabulous insightful session with the wonderful Tammy Edwards. Mapping out our Customer Journey, allowing our customers to receive prompt, attentive nurturing services whilst streamlining these processes to provide more efficiency for our business.
Naomie Ronson
March 4, 2026
Tammy's Table has quietly become one of my favourite parts of the month. It’s not just about business chats, it’s the conversations, the laughs, the honesty, and being in a room where everyone genuinely wants to see each other do well. I always walk away feeling re-energised and ready to get things done. Just good people, real conversations, and so much encouragement. Thank you, Tammy Edwards, for creating such a wonderful community!