Tania Cavaiuolo

I’m Tania, the Certified Practising Marketer who came up with The Accidental Marketer at 3 am one morning for small businesses in that tricky stage, when you need more expertise but aren’t ready to hire someone in a dedicated marketing role. I offer coaching, workshops and other programs that give ‘somebody-had-to-do-it’ non-marketers the skills and confidence to keep running their marketing (just more strategically).

I’ve been helping business owners sharpen their strategy and build marketing know-how for more than 20 years. I’ve led national marketing teams and mentored early-career marketers through UniSA and the Australian Marketing Institute. And since founding See Marketing & Communications in 2016 (where I spend most of my time), I’ve helped dozens of organisations achieve their goals through on-call retainer support and special projects when DIY wasn’t enough.

People describe me as easy to work with and great at generating ideas on the fly. I often spot opportunities others miss and turn scattergun effort into focused actions that build lasting marketing impact.

If you’re looking to work with someone who knows her stuff and can connect your marketing activities with your bigger business goals, you’ve found her.

Curious? Ask me anything.