Tania Cavaiuolo
The Accidental Marketer
Soar table
Soar
I’m Tania, the Certified Practising Marketer who came up with The Accidental Marketer at 3 am one morning for small businesses in that tricky stage, when you need more expertise but aren’t ready to hire someone in a dedicated marketing role. I offer coaching, workshops and other programs that give ‘somebody-had-to-do-it’ non-marketers the skills and confidence to keep running their marketing (just more strategically).
I’ve been helping business owners sharpen their strategy and build marketing know-how for more than 20 years. I’ve led national marketing teams and mentored early-career marketers through UniSA and the Australian Marketing Institute. And since founding See Marketing & Communications in 2016 (where I spend most of my time), I’ve helped dozens of organisations achieve their goals through on-call retainer support and special projects when DIY wasn’t enough.
People describe me as easy to work with and great at generating ideas on the fly. I often spot opportunities others miss and turn scattergun effort into focused actions that build lasting marketing impact.
If you’re looking to work with someone who knows her stuff and can connect your marketing activities with your bigger business goals, you’ve found her.
Curious? Ask me anything.
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Don’t just take my word for it!
Here’s a taste of what others have to say.
Natalie Michels
July 2, 2026
Joining Tammy's Table has been one of the best business decisions I've made. From the very first meeting, I felt genuinely welcomed. Tammy has created such a warm, supportive environment where everyone feels comfortable sharing their experiences, challenges and ideas. There is a real sense of trust and confidentiality, which makes it easy to be open and honest. Every member brings a wealth of business experience, and I always walk away having learnt something new. The monthly topics are thoughtfully chosen and explored in depth, and I've implemented many of the ideas and strategies we've discussed into my own business. As a small business owner, it can sometimes feel like you're making every decision on your own. Tammy's Table has become an extension of my support network. It's reassuring to know there is a group of like-minded business owners who genuinely want to help each other succeed, and that I can reach out between meetings if I need advice or another perspective. I've also loved being able to contribute my own experiences and support others. It's a community where everyone has something valuable to offer. If you're looking for genuine connection, support and practical business wisdom, I highly recommend Tammy's Table.
Bronwen Whyatt
March 23, 2026
Tammy's Customer Journey workshop was fun, practical and focused on giving me an outcome in the form of a working document to guide streamlining our processes.
Maria Cunningham
March 21, 2026
Fabulous insightful session with the wonderful Tammy Edwards. Mapping out our Customer Journey, allowing our customers to receive prompt, attentive nurturing services whilst streamlining these processes to provide more efficiency for our business.